DESCRIPTION

Officially Licensed Beatles Merchandise

The Beatles Comic Cutouts Iron-on Patch

With Sgt. Pepper, the Beatles wanted to create a record that could, in effect, tour for them — an idea they had already explored with the promotional film-clips made over the previous years, intended to promote them in the United States when they were not touring there.

McCartney decided that they should create fictitious characters for each band member and record an album that would be a performance by that fictitious band. This "alter-ego group" gave the Beatles the freedom to experiment with songs.