Prod. No.:
BEAN_0041 Officially Licensed Batman Merchandise
Batman Dark Knight Joker Reversible Beanie Hat
On January 22, 2008, after he had completed filming The Dark Knight, Ledger died of a prescription drug overdose, leading to intense press attention and memorial tributes from lots of fans as well as more people showing interest to the film. Warner Bros. had created a viral marketing campaign for The Dark Knight, developing promotional websites and trailers highlighting screen shots of Ledger as the Joker, but after Ledger's death, the studio refocused its promotional campaign.
The film was released on July 16, 2008 in Australia, on July 18, 2008 in North America, and on July 24, 2008 in the United Kingdom.
Prior to its box office debut in North America, record numbers of advance tickets were sold for The Dark Knight.
It was greeted with positive reviews upon release, and became the second movie ever to earn more than $500 million at the North American box office, setting numerous other records in the process.
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