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Officially Licensed Cute Is What We Aim For Merchandise

Cute Is What We Aim For Rainbow Girls T-Shirt

Cute Is What We Aim For was formed in January 2005 by OTHS as a side-project by Cherry Bing singer Shaant Timothy Hacikyan (born November 7, 1986) and lead guitarist Jeff Martin Czum after tensions in the band rose.

The band's name originated from the phrase "cute" with a friend in middle school ("Cute" had become his trademark expression in middle school as a synonym for "cool").

However, in high school, Shaant was often seen as an outsider.

When they decided to devote themselves fully to Cute Is What We Aim For, parting ways with their other bands was less than amicable.

Some members of Shaant's former band, Cherry Bing, blamed Shaant for the demise of the group.

Despite their efforts to start anew, Cute Is What We Aim For has been criticized for their past engagements and their band name, as well as allegations of plagiarism.

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