Prod. No.:
MUG_0023 Officially Licensed Cheech & Chong Merchandise
Cheech & Chong Up In Smoke Coffee Mug
Up in Smoke, directed by Lou Adler, is Cheech and Chong's first feature-length film, released in 1978 by Paramount Pictures. It stars Cheech Marin, Tommy Chong, Edie Adams, Strother Martin and Stacy Keach. Grossing $41,590,893, it was the 12th highest-grossing film of 1978.
Cheech and Chong had been a comedy team for about ten years before they started reworking some of their material for their first film. Much of the film was shot in Los Angeles, California, including scenes filmed in Tijuana,Mexico. Scenes set on the Mexican border were actually filmed at the border in Yuma, Arizona.
The team found it difficult to persuade traditional advertising outlets to promote the film, so they came up with the novel (and ultimately successful) idea of advertising it through comic strips, which they left on bus benches. This gave the film a certain "street" feel, helping it to become a cult hit.
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