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Officially Licensed KISS Merchandise

KISS Original Kiss Army Logo Coffee Mug

In January 1975, Starkey and Evans, two teenage Kiss fans from Terre Haute, Indiana, began contacting local radio station WVTS in an effort to get Kiss music played.

After being repeatedly turned down by program director Rich Dickerson, Starkey and Evans began calling WVTS claiming to be "the Kiss Army."

Additionally, they sent letters to the station and signed them, "Bill Starkey–President of the Kiss Army," and "Jay Evans–Field Marshall."

By July 1975, WVTS had begun to play Kiss records, often referring to the Kiss Army.

Some of the letters included threats to blow up the station. Before long, listeners started calling the station asking how they could enlist.