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Officially Licensed Led Zeppelin Merchandise

Led Zeppelin USA 1977 Cigarette Tin & Card Case

The success of Led Zeppelin's early years was dwarfed by this three-year period in which the band released their best selling albums and ascended to the pinnacle of musical success in the 1970s.

The band's image also changed as members began to wear elaborate, flamboyant clothing and they developed a reputation for off-stage excess.

Led Zeppelin began travelling in a private jet airliner (nicknamed The Starship), rented out entire sections of hotels (most notably the Continental Hyatt House in Los Angeles, known colloquially as the "Riot House"), and became the subject of many of rock's most famous stories of debauchery.

One escapade involved John Bonham riding a motorcycle through a rented floor of the Riot House. The band were known for trashing their hotel suites, and throwing television sets out of the windows.