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Officially Licensed Led Zeppelin Merchandise

Led Zeppelin Swan Song Flag

Swan Song Records was a record label launched by English rock group Led Zeppelin on May 10, 1974.

It was managed by Led Zeppelin's manager Peter Grant and was a vehicle for the band to promote its own products as well as sign artists who found it difficult to win contracts with other major labels.

The decision to launch the label came after Led Zeppelin's five year contract with Atlantic Records expired at the end of 1973. Atlantic Records ultimately distributed the label's product.