DESCRIPTION

 

Officially Licensed The Who Merchandise

The Who Mod Target Iron-on Patch

Size: 3.5 inch circle

The mod (originally modernist) subculture originated in London in the late 1950s and peaked in the early to mid 1960s.

The mod lifestyle is sometimes referred to as modism, a term which may have been coined by Pete Meaden when he was famously quoted as saying "Modism, mod living, is an aphorism for clean living under difficult circumstances".

Elements of the mod lifestyle include music, clothes (often tailor-made), dancing and Vespa scooters.